MAYRIT is a design festival held in Madrid February 10–20, 2020. It is a platform to support the emerging local scene and defend contemporary design and its role as a cultural and intellectual engine. This edition’s program is centered around a series of workshops, conferences, exhibits, and installations presented in different spaces throughout the city.
“The ultimate problem of design concerns not how I design the world outside, but how I design myself—or, rather, how I deal with the way in which the world designs me.”
-Boris Groys Journal #07, June 2009, Self-Design and Aesthetic Responsibility


Project organized by Office of Design
Executive Director/ Miguel Leiro; Creative Director/ Victor Clemente; Managing Director/ Cristina Schaver; Web/ Fernando Espeso; Design Support/ Daniel Ballesta
Project financed with Ayudas Creación Injuve

There are varying interpretations of contemporary design’s definition There are varying interpretations of contemporary design’s definition and place in our cultural, domestic, and emotional panorama. Once thought of as a practice concerned primarily with material objects, design is now recognized as a distinct discipline that generates artistic narratives and serves as a vehicle for interpretations of contemporaneity. Moreover, the discipline’s ties to the cultural and industrial sectors give it a dynamic character; this makes possible an interdisciplinary approach between design and other similarly elastic fields of cultural production.

At present, Madrid is an environment where the majority of young designers find themselves developing new models to form their creative and entrepreneurial methods. In this situation of economic limitations alongside artistic and technological possibilities, the generation of coordination, the search for collaborations, and the creation of networks away from the official circuits, become essential processes. The festival explores these realities by employing design as a tool that engages us with the cultural fabric of both the city and the country.

Boris Groys’s introduction to this text invites us to recontextualize design––to view it from the intersection of society and individuality. We are encouraged to shift the field to a more intimate scale, in which the categories of designer and designed are questioned and challenged. MAYRIT extends this line of inquiry towards the composition of urban spaces, asking whether cities are designed, or if they themselves design their inhabitants.

This project seeks to incentivize similar proposals, uniting an active generation of young Spanish designers under one program. Maǧrīţ, which means “land rich in water,” references the medieval name of the settlement upon which the city of Madrid stands today and from whom she takes her name. The nod to this small Arab enclave suggests a spatiotemporal displacement that, through design, allows for an interrogation of the present ecological and political identity of the Spanish capital. From the etymological origin of Madrid, we propose thinking about the cultural development of the city through an aquatic metaphor, in which the artistic capacity of young creators is the torrent that nourishes and enriches the city. Following this proposal, the festival structures itself along the serpentine course of the Manzanares River, whose adjacent neighborhoods host the majority of our events. With this, MAYRIT proposes uplifting an urban identity developed beyond the frontier boundaries of the river and the circumnavigating M-30 highway, thus reclaiming the creative potential of Madrid’s outlying districts.

This festival will be carried out in partnership with a variety of locales and institutions that host exhibits and events. Their diversity keeps MAYRIT from homogenizing content or scale and promote a multiplicity of perspectives in contemporary design. We also collaborate with emerging curatorial projects coalescing across Spain, aligning them with the festival’s mission and spaces. This allows us to support projects that are already underway and unify them under one program.

In the same way that water nurtured that small enclave where the origins of our city were forged, the talent of MAYRIT’s participants guides us toward an uncertain future in which design will perform an essential role.
EXHIBITS

10.2
Desert Plateau
Paris

Featuring Parasite 2.0 and La Cube
At the ETSAM, located at Avenida Juan de Herrera, 4
Opening 17:00 10.02, exhibit 10–20.02

Paris
The project presented by La Cube has two parts: the first will be an installation by the collective Parasite 2.0 at the Polytechnic University of Madrid’s school of architecture that will take over the space for ten days and which will remain inserted in the daily life of the school, being both work and space at the same time. The second part will be a workshop for students of the ETSAM, developed by La Cube, which will revolve precisely around the concept of inhabiting artistic space and which will be based concretely in the work by Parasite 2.0 and its relationship with the environment and ways of living in it.

12.2
Extraperlo
extraperlo

Featuring secret participants (x6)
At Gomina, located at calle Berruguete, 11
12–15.02 10:00–20:00

extraperlo
Extraperlo is a curatorial platform founded in 2019 by Jorge Penadés. The objective is to rebel against the systems, structures, and codes that define contemporary design and offer an independent alternative on the margins of commercial and institutional circles.

13.2
Órbitas
orbitas

Featuring Tornasol Studio
At Nave Pilarica, located at Calle Pilarica, 81
Opening 19:00–23:00 13.02, exhibit 13–15.02

orbitas
This show will present a recent and previously unreleased work from Tornasol Studio: a series of objects and furniture halfway between the architectural and product design. Inés Llasera and Guillermo Trapiello, components of Tornasol, look beyond functionality and explore less evident variables, like material identity or the symbolic value of objects. More than a set of furniture, Órbitas is an atlas of interests, knowledge, experiments, and findings, framed within the scope of the domestic and the everyday.

14.2
Liminal Encounters
liminalencounters

Featuring Objects of Common Interest, Piovenefabi, Pablo Limón, Fabien Capello, Tornasol Studio, MAIO, Miguel Leiro, Teresa Fernández-Pello, Claudia Paredes, and Selina Feduchi
At Panoramah!, located at Calle de Albasanz, 79
Opening 18:00–21:00 14.02, exhibit 14.02–14.03

liminalencounters
Liminal Encounters is an exhibit inside a lobby that explores ways of inhabiting a liminal or transition space. Liminal Encounters works with the identity, technology, and materials at Panoramah!, gathering architectural studios and international designers. Halfway between architectural thought and product design, interior and exterior space, the private and the public, this show is built around ideas of change, transformation, and intermediate states.

15.2
Turning Into Red Thin Air
extraperlo

Featuring Pablo Ferreira and Andrés Izquierdo
At Calle de Gomeznarro, 36
15–23.02 weekends 11:00–14:00 and 16:00–20:00, weekday visits with prior appointment via info@andresizquierdo.org

extraperlo
Hephaestus’s axe in Zeus’s head is Athena’s cesarean. Saint Thomas’s fingers in Jesus’s wounds are Christians’ faith. Jürgen Brandes is devoured, digested, and defecated by Armin Meiwes as an act of romantic consummation, as the most certain attempt to fuse two bodies. Katie Stubblefield receives a face transplant three years after losing hers during a suicide attempt with a rifle; her face is now Andrea Schneider’s donated after falling into a coma. All of these stories have a point in common: metamorphosis (like Ovid’s), a physical but especially psychological transformation. A phenomenon that, if done well, lives in the object for perpetuity and manifests itself as a spell over the spectator.

Pablo Ferreira (Madrid, 1990) and Andrés Izquierdo (Madrid, 1993) participate in the festival with an immersive installation in which spiritual and metaphysical questions, posed through light and space, will mix with terrestrial themes, like the corporal, the ritual, the symbolic, or the divine.

16.2
Ceniceres Siempre
Ceniceres Siempre

Featuring Julen Ussia and Joel Blanco
At Espacio Abastos, located at Calle de Cardenal Mendoza, 39
Opening 18:00

Ceniceres Siempre
2.15: Inclusive workshop on ashtrays, for everyone, in which together we will give shape to our dreams. If you dream with ashtrays, of course. With Julen and Joel hehe.

2.16: Exhibit “Ceniceres Siempre” with the material elaborated during the workshop the previous day.

Note: the original curatorial text, in Spanish, was written in inclusive, genderless language.

Julen Ussia (Amurrio, 1993) has a degree in Art and Design from Escola Massana and a Masters in Ceramics: Art and Function from Universidad del País Vasco. Currently instructor at Escola Massana. Joel Blanco (A Coruña, 1991) has a Masters (2015–2017) in Contextual Design from Design Academy Eindhoven, Eindhoven, The Netherlands. Instructor at the IE School of Architecture and Design at the ESD.

17.2
Súper Espacio Seguro
super espacio seguro

Featuring secret participants
At Espacio Balmes, located at Calle de Balmes, 4
Opening 18:00 18.02, exhibit 18.02–03.03

super espacio seguro
A space to express, safely, without complexes and with complete sincerity, love in all of its forms. We want for all of these expressions of love to be represented inside a space that is safe, kind, and tolerant. There are certain groups that do not achieve the visibility they seek, where the whole world can know them and empathize with their experiences. We want them to have the option of expressing love in the safest way possible, with tolerance as the highest value.

Exhibit curated by Joel Blanco.

18.2
Tomás Alonso X Aparador Monteleón
Tomás Alonso

Featuring Tomás Alonso
At Aparador Monteleón, located at Calle de Monteleón, 48
Visits with prior appointment via aparadormonteleon@gmail.com
Opening 19:30–22:30 18.02, exhibit 18.02–03.03

Tomás Alonso
At the end of Monteleón street in Chamberí, in the former coal cellar of number 48 (at present the studio of Peruvian artist Aldo Chaparro), emerges a space for independent projects that seeks to grant visibility and offer a common setting for collaboration between different cultural and artistic agents in Madrid through a series of small-scale curatorial projects. With the same spirit of offspaces as the German Kabinett für aktuelle Kunst of the 60’s or the more recent White Cubicle Toilet Gallery in London, this one intends to provide accessibility to approaches and reflections in art and design, at the margins of commercial and institutional circuits, without depending on opening hours, that will serve as a place of experimentation and revelation. During MAYRIT, the space will present a recent work by the international designer Tomás Alonso.

19.2
Untitled Blue X Luminous Studio
Tomás Alonso

Featuring La Cube and Luminous Studio
At Luminous Studio Showroom, located at Calle de Villanueva, 8
Visits with prior appointment via luminousstudio.jewelry@gmail.com
Opening 18:00–21:00 19.02

Untitled Blue
Untitled Blue x Luminous Studio will be a collaboration between Luminous Studio and La Cube. The fine and delicate jewels of Luminous Studio will be put into relation with the subtle pieces of light, finely elaborated with bent iron tubes, by La Cube. Parting from noble materials like gold, diamonds, and iron, our intention is to spark a conversation through materials, lines, and light. The result will be the creation of a space for dialogue, where the lines between fine jewelry and contemporary design will be blurred.

20.2
Koln X Ruge
koln x ruge

Featuring Koln Studio and Ruge Studio
At Ruge, located at Calle Santiago Estévez, 29, 1st floor, left
Opening 17:00–21:00 20.02

koln x ruge
Action 1: The members of Studio R get in the car and head to calle de Federico Gutiérrez, 25. They visit Studio K.

Action 2: Once inside Studio K, they proceed to the selection of some 10–15 objects with the sole premise that they be found in the space delineated as the library of the studio. Once the selection is complete, they say goodbye and they take the objects with them.

Action 3: The members of Studio K take line 5 of the metro with their destination at the Oporto stop. They visit Studio R.

Action 4: Once inside Studio R, they proceed to the selection of some 10–15 objects with the sole premise that they be found in the space delineated as the library of the studio. Once the selection is complete, they say goodbye and they take the objects with them.

Action 5: R and K use the selected material as the raw materials to generate a series of images, through which they are to transmit their preoccupations as a studio. They work separately.

Action 6: R and K join together the generated material and begin to work together in the formalization of the project. This consists of a showing of the previously generated images, inside of a perfectly enclosed space corresponding to the cyclorama situated in Studio R.
TALKS

10.2
Desert Plateau
Desert Plateau

Featuring La Cube, Parasite 2.0, and Miguel Leiro
At the ETSAM, located at Avenida Juan de Herrera, 4
17:30

Desert Plateau
The project presented by La Cube has two parts: the first will be an installation by the collective Parasite 2.0 at the Polytechnic University of Madrid’s school of architecture that will take over the space for ten days and which will remain inserted in the daily life of the school, being both work and space at the same time. The second part will be a workshop for students of the ETSAM, developed by La Cube, which will revolve precisely around the concept of inhabiting artistic space and which will be based concretely in the work by Parasite 2.0 and its relationship with the environment and ways of living in it.

13.2
Body of Work
Body of Work

Featuring Tamar Shafrir and Matylda Krzykowski
At the ETSAM, located at Avenida Juan de Herrera, 4
17:00–19:00

Body of Work
Tamar Shafrir and Matylda Krzykowski will lead you through performance-based conversations, swimsuit talk, unemployment shame, baby animals and favourite colours related to exhibitions, education and experiments in design, art, and architecture.

Tamar Shafrir is a writer, lecturer, and teacher in the extended field of design (including architecture, visual culture, technology, fashion, and music). Matylda Krzykowski is a transdisciplinary practitioner focusing on collaborative and performative projects in digital and physical space.

17.2
Entre Manos
super espacio seguro

Featuring Carlos Fernández-Pello, Inés Sistiaga, and Salvatore Peluso
At Centro de Acercamiento a lo Rural, located at Calle del Buen Gobernador, 4
18:00

super espacio seguro
Madrid’s ‘Campo Adentro’ headquarters hosts a conversation in which the creators Carlos Fernández-Pello, Inés Sistiaga, and Salvatore Peluso discuss the blurred limits between the fields of design and artisanship. We will take a look at the ‘know-hows’ that transform our objects, materials, and territories, and the respective opportunities that they provide to new economies and ecologies. All of this is framed within the current state of ideas and practices within the Spanish and international cultural context.
WORKSHOP

15.2
Ceniceres Siempre
Ceniceres

Featuring Julen Ussia and Joel Blanco
At Espacio Abastos, located at Calle de Cardenal Mendoza, 39
Participation sign up form
18:00

Ceniceres
2.15: Inclusive workshop on ashtrays, for everyone, in which together we will give shape to our dreams. If you dream with ashtrays, of course. With Julen and Joel hehe.

2.16: Exhibit “Ceniceres Siempre” with the material elaborated during the workshop the previous day.

Note: the original curatorial text, in Spanish, was written in inclusive, genderless language.

Julen Ussia (Amurrio, 1993) has a degree in Art and Design from Escola Massana and a Masters in Ceramics: Art and Function from Universidad del País Vasco. Currently instructor at Escola Massana. Joel Blanco (A Coruña, 1991) has a Masters (2015–2017) in Contextual Design from Design Academy Eindhoven, Eindhoven, The Netherlands. Instructor at the IE School of Architecture and Design at the ESD.

MAP

There are varying interpretations of contemporary design’s definition and place in our cultural, domestic, and emotional panorama. Once thought of as a practice concerned primarily with material objects, design is now recognized as a distinct discipline that generates artistic narratives and serves as a vehicle for interpretations of contemporaneity. Moreover, the discipline’s ties to the cultural and industrial sectors give it a dynamic character; this makes possible an interdisciplinary approach between design and other similarly elastic fields of cultural production.

At present, Madrid is an environment where the majority of young designers find themselves developing new models to form their creative and entrepreneurial methods. In this situation of economic limitations alongside artistic and technological possibilities, the generation of coordination, the search for collaborations, and the creation of networks away from the official circuits, become essential processes. The festival explores these realities by employing design as a tool that engages us with the cultural fabric of both the city and the country.

Boris Groys’s introduction to this text invites us to recontextualize design––to view it from the intersection of society and individuality. We are encouraged to shift the field to a more intimate scale, in which the categories of designer and designed are questioned and challenged. MAYRIT extends this line of inquiry towards the composition of urban spaces, asking whether cities are designed, or if they themselves design their inhabitants.

This project seeks to incentivize similar proposals, uniting an active generation of young Spanish designers under one program. Maǧrīţ, which means “land rich in water,” references the medieval name of the settlement upon which the city of Madrid stands today and from whom she takes her name. The nod to this small Arab enclave suggests a spatiotemporal displacement that, through design, allows for an interrogation of the present ecological and political identity of the Spanish capital. From the etymological origin of Madrid, we propose thinking about the cultural development of the city through an aquatic metaphor, in which the artistic capacity of young creators is the torrent that nourishes and enriches the city. Following this proposal, the festival structures itself along the serpentine course of the Manzanares River, whose adjacent neighborhoods host the majority of our events. With this, MAYRIT proposes uplifting an urban identity developed beyond the frontier boundaries of the river and the circumnavigating M-30 highway, thus reclaiming the creative potential of Madrid’s outlying districts.

This festival will be carried out in partnership with a variety of locales and institutions that host exhibits and events. Their diversity keeps MAYRIT from homogenizing content or scale and promote a multiplicity of perspectives in contemporary design. We also collaborate with emerging curatorial projects coalescing across Spain, aligning them with the festival’s mission and spaces. This allows us to support projects that are already underway and unify them under one program.

In the same way that water nurtured that small enclave where the origins of our city were forged, the talent of MAYRIT’s participants guides us toward an uncertain future in which design will perform an essential role.

español

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